Mark Abadi, Marisa Palmer This Business Insider article describes the release of Cosmic Crisp, a sweet and crisp new apple variety bred for shelf life and consumer appeal. Researchers from Washington State University have been developing this product for 22 years. Hundreds of millions of dollars have been invested into its breeding, testing, production, and marketing.
This new variety of apple has a $10 million hype machine behind it — and farmers are hoping it can save Washington’s apple industry
